Journal of Economic and Social Dynamics

Abstract

The question of whether or not Artisanal Crafts are a dying field in Jaipur has been explored before, focusing primarily on the demand of these products. Our study takes a different approach, by examining the production side, specifically the artisans willingness to continue working in this field. This paper investigates the sustainability of artisanal crafts by assessing whether the next generation intends to continue these traditional practices. To gain this information, we have conducted firsthand research, i.e, interviews with artisans, discussing their children's career aspirations. Our study included artisans from Neerja International Inc. (specializing in blue pottery), Suvasa Apparel and Furnishing Private Limited (known for handblock printing and woodwork) and those from the work of the husband-and-wife duo, Swati and Sameer Kumar, who have been collaborating with Oona Singh of Suvasa and numerous other firms for over 20 years in efforts to revive hand-block printing, a traditional art form. We have also spoken with pioneering industry figures, such as Oona Singh, Founder and Director of Suvasa, and Dr. Leela Bordia, Founder of Neerja International. This focus on the human element distinguishes our study and offers a more comprehensive understanding of the industry's future.